Episode 01: The One About Design Thinking
from Consultants Saying Things Hosted by Chris Lockhart
People often misuse buzzwords like Design Thinking. It's about synthesis of ideas and a culture of change. Here are 8 things you need to know about Design Thinking. In this video we answer questions such as: What is Design Thinking? Why Should a Company Care? How Does it Work? What Does it Get You? 8 Takeaways: Design thinking is about synthesis - taking things that don't exist yet and putting them together to meet a need. It involves creative problem solving. Design thinking focuses on understanding the emotional state and goals of the end user. It's about the "people side" more than the solution itself. Many companies just pay lip service to design thinking. True adoption requires change in behaviors and culture across the whole organization. Design thinking is better suited to smaller, nimble companies that can be flexible. Large, established companies struggle to transform their ossified cultures. Consultants have tried to turn design thinking into a rigid process and science when it is more art. Not everyone has the mindset and skills to "think like a designer". Design thinking could have helped identify problems and design solutions at companies like Kodak, but ingrained legacy cultures made actual change impossible. Effective design thinking requires C-suite commitment, patience, and accepting failure. It can't just be used for one product but must transform the company. Design thinking is not a silver bullet or panacea, but also not bullshit. It is a useful framework when implemented properly in the right culture.
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