EPISODE 010 | How OTs Can Build Offers Rooted in Lived Experience

Today’s episode is going to keep you on your toes as we do a deeper dive into many hot topics related to passion-driven OT entrepreneurship. I’m joined by my special guest Cheryl Crow and we’re talking about the trials and tribulations of idea overload, connecting with our people through video marketing, social entrepreneurship and how to craft an offer from a lived experience. If you enjoy this episode and resonate with it in any way, we’d love to hear about it! Please take a moment to leave a review on the show. You can also send either of us a DM or better yet, create an IG Reel of your takeaways and tag us (@otsgonerogue and @arthritis_life_cheryl).In this episode you’ll hear about:How Cheryl created a sustainable business from a passion projectWhy she considered a non-profit organization and ultimately decided against it as her business modelThe journey from a school-based therapist to a course creator focusing on rheumatoid arthritis Making the decision to monetize her lived experience with a chronic health condition The thought process that goes into pricing an offer from the heartNavigating the online space as an educator vs a therapist Supporting other OTs in not only showing up through video marketing but having fun in the process! LINKS: Cheryl’s Website and where you can find her on social media: Facebook, Instagram and TikTokIf you would like to check out Cheryl’s offer for social media consulting, here’s the link: https://arthritis.theenthusiasticlife.com/social-media-video-consultation-available/