Episode 012 | Consuming the World Through a Creative Lens One Lap At a Time | Grace Keller

What happens when a fine artist becomes the creative force behind one of the most iconic racetracks in the world? In this episode of Creative Belief, we sit down with Grace Keller, Senior Graphic Designer at the Indianapolis Motor Speedway and IndyCar Racing Series.Grace shares how her DIY upbringing and love for portraiture evolved into a career shaping the visual identity of an entire sport. From creating fan-favorite race posters to navigating the pressures of legacy and innovation, Grace unpacks what it means to design for both lifelong fans and a new generation of racing enthusiasts.We talk creative process, breaking design rules, hiring the right people, and how to know when your messy artboard is exactly what it should be.Connect With GraceLinkedIn: https://www.linkedin.com/in/grace-keller/Instagram: https://www.instagram.com/grace._keller/X: https://x.com/gracekeller_psd...🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2