Episode #0126 - Why Margins Keep Eroding Even When Companies Raise Prices

Most executives assume margin pressure is a pricing problem — raise prices and margins should recover. But in reality, many organisations experience the opposite: margins continue to erode even after price increases are implemented. In this episode, we explore why this happens inside real companies. The issue is rarely inflation or market conditions alone. The deeper problem sits inside how pricing is executed across the organisation — from ownership and governance to inconsistent application across thousands of products and decisions.   TIME-STAMPED NOTES: [00:00] Introduction [01:12] The Challenge of Rising Costs [02:39] The Problem of Ownership [03:53] Case Study: Finance and Product Portfolios [05:47] Case Study: Sales and Customer Relationships [09:03] Case Study: Pricing Teams and Internal Views of Value [11:59] Operational Systems and Data Challenges [14:05] Conclusion: Improving Pricing Capability