Episode #0128 - 13 of 14 Coles Promotions Were Not Genuine. Most Suppliers Would Have Said Yes Anyway.

The Federal Court's ruling against Coles—finding 13 out of 14 "Down Down" promotions to be disingenuous, is a massive wake-up call for the FMCG industry. But the real story isn't just about what the retailers did. It's about a fundamental pricing discipline problem among suppliers. In this video, we break down why relying on discount dependency and relationship-based negotiation is structurally eroding supplier margins and killing brand trust. If a major retailer demanded a 15% promotional discount tomorrow, do you have a value-based commercial floor to hold your position, or are you treating price like an opening offer? Watch to learn the 3 ways discounting without a value anchor destroys commercial outcomes, and how to build a pricing architecture that actually protects your P&L. #FMCG #RetailPricing #ColesScandal #ValueBasedPricing #SupplyChain #BusinessStrategy #PricingDiscipline #Woolworths