Episode #0136 - How Do You Grow When Customers Want Lower Prices? Four strategies. Four businesses that got it right.

What do you do when your biggest customer asks for a lower price? Say yes, and your margins take a hit. Say no, and you risk losing the customer entirely. In this episode of the podcast, Joanna Wells explores how top brands avoid this margin trap and continue growing without across-the-board price cuts. We break down four real-world strategies from four leading businesses that got it right.   ⏱️ TIMESTAMPS 00:00 - The CEO's Pricing Dilemma 01:31 - Strategy 1: Portfolio Strategy (Penfolds) 04:21 - Strategy 2: Selective Price Investment (Woolworths) 05:57 - Strategy 3: Portfolio Optimisation (Nestlé) 07:31 - Strategy 4: Value Innovation (John Deere) 10:53 - What's Your Answer to the Price Question?   #PricingStrategy #BusinessGrowth #JoannaWells #RevenueGrowth #B2BStrategy #ValueInnovation #BusinessLeadership