Episode 014. Pricing

Pricing. We get asked often what to charge, how to charge, and how to turn a profit. Pricing, for some reason, is difficult to talk about. It shouldn’t be. There is an industry standard on flower markups, it’s no secret. The hard part is doing your homework- Getting market knowledge, building relationships with your supplier, working on flower/supply budgets, etcetera. Knowing the market, and knowing your market is the key here. In this episode, we discuss ways (ways that have worked for us) to help keep the business profitable. Also, solutions to common mistakes we hear from other florists. We would love to hear feedback from you guys. Whether it be problems you are running into, or other solutions you can share. Thanks for listening!