Episode 014: Unique Ways to Market Your Print on Demand Business

Send us Fan MailUnique Ways to Market Your Print on Demand BusinessWelcome to my limited series on Print on Demand! In our fifteenth (and final!) episode I discuss:10 Ways to Market Your POD ShopHow More Advertising = More RecognitionMarketing Within Your GenreWanna know this episode in one quote? I got you!"When you’re new to business, ads can feel like a bad word. When you’re new to POD, niching down can feel like a bad word. One great thing about POD is that you don’t really need to niche down completely, especially if you’re selling on a platform. However, the more niched down you are, the easier it’s going to be to market.Here’s what I mean! If you sell floral wall pennants with cute positive affirmations, you can easily start to brainstorm your dream customer. If you sell wall pennants and pillows and candles with no repeat designs or repeat themes, it will be harder to market what you’re creating. See this as an opportunity! The more you build your shop, the more opportunities you’re going to have, both in advertising and overall growth."NEW EPISODES EVERY MONDAY: January 8th to March 11th, 2024 . After that? We're just playing it by ear.*Marked explicit in case there are swears! I don't think there are any on this one, though!Mockup Photos | Your Photographer Mom Podcast | Photography Website | InstagramOpal and June Mocks: Use the code LISSATALKSPOD for 20% off!And best of all? Three free mocks!--------More Information + Links About Print On Demand!Total Disclosure: A few of these are affiliate links.Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible! For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market. For photography, I shoot with a Canon R6 and most of my mockup photographs are taken with the Thank you so much for hanging with me today!Looking to support the show? Head on over to my colorful mockup shop, Opal and June Mocks. There, you'll find fun model mockups, styled flat lay photos, and so much more. If you are looking for mockups that'll make your items pop, I've got something perfect for you! Go grab your new fave mockup today!Support the show