Episode 017: The Rise of PPC Marketing for Motivated Seller Leads with Josh McRay

In this episode of the Probate House Guy podcast, I sit down with Josh McRay, the mastermind behind my Google Ads strategy since 2016. We dive deep into the world of digital marketing for real estate investors, discussing the benefits and challenges of SEO, PPC, and social media advertising. Josh shares his journey into digital marketing, the evolution of his company Lead Farmers PPC, and the critical distinctions between different online marketing platforms. If you're looking to optimize your online presence and generate more high-quality leads, this episode is packed with valuable insights. Key Talking Points: [0:00] Introduction to Josh McRay and his background in digital marketing. [1:23] Josh's entry into real estate marketing and founding Lead Farmers PPC. [3:37] The decline of texting and cold calling and the rise of PPC. [8:15] Differences between Facebook marketing and Google marketing. [10:55] Conversion rates and the cost per lead for different platforms. [14:01] The importance of follow-up and nurturing leads from different sources. [17:01] How offline marketing can support online marketing through retargeting. [20:31] SEO basics: On-page and off-page optimization. [27:18] The long-term benefits of SEO and the patience required. [32:01] Seasonal trends in real estate marketing and adjusting strategies accordingly. Links & Resources: Lead Farmers PPC: https://www.leadfarmersppc.com Contact Josh McRay: [email protected] Probate House Guy: https://www.probatehouseguy.com Closing Remarks: Thank you for tuning into this episode of the Probate House Guy podcast! If you enjoyed the episode, please rate, follow, share, and review the podcast. Visit our website to join the Probate House Guy community and get more insights on probate marketing and real estate investment strategies. Until next time, happy investing!