Episode 02 - The Creation of ISME SWIM, Turning Passion into a Brand ft. Isabella Bailey (Founder of ISME SWIM)

In this episode, we sit down with Isabella Bailey — Founder of ISME SWIM, as we dive into her journey of building a swimwear brand from just $1,000 into a growing business rooted in creativity, community, and adaptability.What you’ll learn: How to start with nothing but an idea and $1,000: Why waiting for the “perfect moment” holds you back—and how taking action early can turn a small idea into a real, growing business How to build a brand people genuinely connect with: From finding your niche to using storytelling, community, and word-of-mouth to create loyal customers—not just one-time buyers How to grow by getting uncomfortable and adapting fast: The reality of entrepreneurship—facing rejection, learning as you go, and evolving with your market to keep moving forwardSo, tune in and take notes!!== For more personal and professional development tips, follow The AMA Way Socials ==- Instagram: @theamaway & @sdsuamaTikTok: @theamawaySpotify: The AMA WaySubscribe to YouTube: The AMA WaySDSU AMA Website: sdsuama.com