Episode 021 - Bill Gardner - Branding with Print Design.

This week's guest is Bill Gardner from Gardner Design Co and the creator of LogoLounge and those beautifully printed books. @gardnerdesignusaDuring this episode, we talk about how print is often at the front lines of branding and how important that interaction and experience is to your business. Bill shares what he and the Gardner Design team have done to ensure their brand in print exceeds expectations and communicates the right message. We talk about ensuring print has "hang time". We also talk about a really unique piece of historical print, the cover from a 1952 issue of Fortune Magazine. Also, did you know that Bill is the owner of Paul Rands T-square? Yeah. Picked it up at an estate sale. Bill also talks about how the Gardner team always goes to press checks and the value that they have as part of the design process. There was 1 time when they didn't though, and the project didn't turn out entirely as planned.I always enjoy chatting with Bill and his energy and love for design is intoxicating! He even gave me a live demonstration of how they hand rivet parts of their business card, each one, hows that for effort and impact. Enjoy!