Episode 021 - Is OOUX just a useless IA rebrand?

In this episode of the podcast, Sophia goes solo once again to address a question someone in the OOUX Self-Paced Masterclass Program brought to her from a senior UXer who just didn't see the value of OOUX when information architecture already exists. It's one she's heard more than once from those familiar with IA. Is OOUX just a rebrand of IA that no one asked for and no one needs?  LINKS: Learn more about the 4 unintuitive objects: ooux.com/4mistakes Get your ticket for the UX Hustle Summit: uxhustle.org Talk to me about Information Architecture and OOUX on twitter: @sophiavux