S1 E22: Outsourcing, Community, and Authenticity with Ronniesha Rivera episode artwork

EPISODE · Feb 13, 2026 · 48 MIN

S1 E22: Outsourcing, Community, and Authenticity with Ronniesha Rivera

from Good Ideas + Bad Decisions · host Kat Oldershaw and Ellen Hockley

In this episode of 'Good Ideas + Bad Decisions,' hosts Kat and Ellen sit down with Ronniesha Rivera, the owner of Vetted By Design and founder of Alder and Stone. Ronniesha shares her journey from interior designer to business community builder, discussing the challenges of managing multiple enterprises, the importance of trustworthy outsourcing, and the need for authentic connections within the design industry. The conversation covers the intricacies of running a business while balancing personal life and parenthood. Ronniesha also gives insights into her passion for curating a supportive professional community and talks about the value of day-blocking for productivity. The episode concludes with Ronniesha's words of wisdom for entrepreneurs: keep going and see your vision through, emphasizing persistence and dedication.Ronniesha Rivera is the founder and CEO of Vetted By Design, a centralized platform she created to help interior designers easily connect with vetted industry professionals. She also owns and operates Alder and Stone, a full-service interior design studio specializing in mountain homes for active families, a passion influenced by her upbringing in Washington's Pacific Northwest surrounded by natural beauty. Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 00:00 Welcome to Good Ideas + Bad Decisions01:17 Meet Our Guest: Ronniesha Rivera02:34 Ronniesha's Journey: From Interior Design to Vetted by Design03:56 The Challenges of Running Multiple Businesses06:13 The Birth of Vetted by Design10:42 The Importance of Community and Trust15:31 Navigating Business and Personal Life19:08 The Struggles and Rewards of Entrepreneurship23:54 The Unique Value of Vetted by Design26:19 Embracing Fluidity in Business and Life27:38 Finding Community and Fulfillment28:52 Understanding the Vetted Platform30:53 Balancing Multiple Ventures33:33 The Importance of Outsourcing39:54 Technical vs. Creative Aspects of Design44:35 Words of Wisdom and Final Thoughts

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S1 E22: Outsourcing, Community, and Authenticity with Ronniesha Rivera

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