Episode #03 - Brand Authenticity, Social Myths, and Why Community Still Wins - Special Guest: Darby Hogan

Nathan kicks off Episode 3 of The Sht We Post* with a solo take on authenticity in social media, breaking down why audiences can instantly tell when brands and creators are forcing it, chasing trends, or trying way too hard to feel human. Then he’s joined by Darby Hogan, Senior Social Media Manager at Swanson Health, for a candid conversation on what authenticity actually looks like in the day-to-day of social. From community management and creative droughts to C-suite reporting, ROI conversations, trend fatigue, and the myth that one person can run an entire social ecosystem, this episode is packed with real talk for modern social teams. If you work in social, content, or brand marketing, this one will feel very familiar in the best way.