Episode 03 — Rick Brown

Rick is a fourth-generation farmer in North Carolina, carrying forward a family legacy that dates back to 1865. After time away building a life in DC, he returned to the land and helped lead a transition from tobacco to hemp, working across both fiber and CBD production.In this conversation, we get into what that shift actually looks like on the ground, what it means to rework a generational farm in real time, and how Rick approaches building something sustainable, traceable, and rooted in place.This is a reflection on legacy, on returning, and on what it takes to make a long-term bet on something new while still honoring what came before.