Episode 03: Understanding Google Analytics

Hello There! This is Gabriela with another chapter of Digital Jump. In this episode, I want to share how Google Analytics collects information. If you already have Google Analytics installed on your website, you might already know how handy this tool is. It's one of the most popular tools for entrepreneurs out there. If you still don’t have it I strongly suggest you have a look at how it works and install it. By the way, it’s free to use! Analytics provides key data that would improve your business performance. It helps to find out more about your user and understand what kind of behaviors they have on your website. So, do you know exactly what Google Analytics does and how to take advantage of it? If the answer is no then listen to this episode or read more at https://www.insidedigitaljump.com/ Timestamp 0.00 - Introduction 3:05 - Reasons why Google Analytics is a useful tool 5:25 - What’s Javascript? 6:05 - What are Cookies? 7:25 - Data Collection 8:25 - Report 9:10 - Google Analytics in a nutshell Have a great week! Gabriela