EPISODE 030 | Helping Pediatric Practice Owners to Get More Referrals with Jane Erbe

This is a special episode in that we’re doing another coaching call with a member of the OTGR Community. Today, I’m joined by my guest Jane Erbe, an OT with 30 years’ experience as a pediatric OT and six years’ experience in private practice as owner of S.M.A.R.T. Pediatrics in Connecticut, USA. During our coaching call, we’re doing a deeper dive into sales and marketing as it relates to a high ticket offer in the OT business coaching world. More specifically, you’ll hear us talking about the VIP day that Jane created where she spends a full day with other pediatric practice owners, helping them to create their own personalized marketing plan with a focus on preschool partnerships. Some of the things we talk about in this episode: What helped Jane to finally decide to open up her own business, S.M.A.R.T Pediatrics after being an OT for over 30 yearsJane's unique setup with another OT business owner where they share the same sensory space and the same contractors (a great example of an abundance mindset!)The VIP day that Jane has created for other OT pediatric practice ownersWhat exactly IS a launch and why do we make it bigger in our heads?Jane's ideas for promoting her VIP Day through social mediaKnowing what to do before a launch by going through three phases of a "launch runway" Ideas for introducing a discounted offerThe benefit of having potential clients complete an intake form before jumping on a discovery callConcrete suggestions on how to improve Jane's sales page Figuring out how to move forward after a client books your offerThe importance of payment options and payment plans for clients Why outsourcing isn't really the easy way outSetting up a policy on refundsAnd more!LINKS:You can connect with Jane through her website, Instagram and FacebookIf you're interested in learning more about Jane's upcoming VIP Day:https://www.subscribepage.com/vipdayIf you found this episode beneficial, please take a moment to leave us a review at Apple Podcasts and let us know what you think!