Episode 031: Impactful Fundraising through Storytelling with Emily Heck

Emily Heck is a nonprofit marketing consultant and the president of Evergreen Strategic Communications. After years of working in the nonprofit and higher education industries, Emily launched Evergreen in 2019 with the goal of helping nonprofits, education organizations, and religious institutions. Listen to this informative Better Business, Better Life episode with Emily Heck about impactful fundraising. Here is what to expect on this week’s show: ● Emily's passion for helping organizations make a positive impact on communities has led her to specialize in assisting nonprofits, educational institutions, and religious organizations in growing their engagement through marketing. ● Emily discusses the importance of sharing stories of impact to win over donors and stand out in a competitive fundraising landscape. ● Emily discusses the challenges of fundraising and donor engagement in marketing for nonprofits, educational institutions, and religious organizations. She highlights the need to cut through clutter and explore unconventional methods like direct mail to engage audiences effectively. ● Emily also emphasizes the importance of building up marketing departments from scratch and involving the entire organization, including staff and boards, in the process to create impactful storytelling and community connections for these purpose-driven organizations. ● Emily explains, for her, success is feeling fulfilled in work and being able to disconnect at the end of the day with a clutter-free mind. Setting boundaries and managing multiple responsibilities are important as a small business owner. Connect with Emily: Website: https://www.evergreenstrategic.org/ LinkedIn: https://www.linkedin.com/in/emilyheck-evergreen/ Connect with Terry: Website: https://www.dupontadvisory.com/ LinkedIn: https://www.linkedin.com/in/terrydupont/ Learn more about your ad choices. Visit megaphone.fm/adchoices