EPISODE 032 | Mastering Your Message as an OT Entrepreneur with Jenny Gill

After a short hiatus to enjoy some time by the lake, we're back with another episode! Today, I'm joined by my special guest Jenny Gill, an OT entrepreneur with a passion for health promotion and education. She's now using her talent for writing to help other practitioners promote their amazing programs, products and services within the rehabilitation industry. In this episode, you'll hear Jenny and I chat about all kinds of things related to writing better copy, getting clear on your messaging and some of the common challenges that many OTS are running into when it comes to delegating and outsourcing. We talk about:Why marketing needs to be considered in all aspects of your businessGetting your audience to actually pay attention to what you're saying What motivated Jenny to start a business with a focus on copywriting services for OTsWhy Jenny loves to help OTs write copy for their websites The stages of business when OT entrepreneurs tend to seek more helpThe importance of learning how to write better copy and getting clear on your messaging, even if you're outsourcing parts of it! How systems + processes can help to set you up for successJenny's tricks + tools for getting to know her client's style, brand voice and core messageThe importance of setting a finish line when it comes to editingWhy we want to delegate and outsource parts of our business -- and the common challenges that arise in doing soJenny's next steps in creating a leveraged offer from a service-based businessAnd more!LINKS:You can connect with Jenny through her website, Instagram, and FacebookOr click here to download Jenny's free resource "5 Common Copywriting Mistakes Made by OTs (And How to Fix Them)"If this episode inspired you in some way or if you resonated with anything we said, we'd love to know! And we'd love to share it with our community! Simply take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us @otsgonerogue.We would also love your support in the form of a review, go to Apple Podcasts and let us know what you think!