Episode 032: Turning Trial Classes into Lifelong Dancers with Julie Kay

In this episode of Step Up Your Studio, Steve Sirico welcomes back the first-ever returning guest of the podcast – the dynamic, high-energy, and always inspiring Julie Kay Stalcup. Julie shares what she's seeing in studios right now – from the rise of free trial classes to the growing demand for fun, experience-driven dance education. She breaks down the mindset shift studio owners and teachers must make to attract today's families, convert trial students into enrollments, and create an environment where kids can't wait to come back. You'll hear real classroom stories, practical strategies, and powerful reminders about why magic, connection, and heart matter more than ever. Julie and Steve also announce an exciting collaboration at the upcoming Dance Teacher Web Conference in Las Vegas, including: ✨ Tap Roots Certification (Primary through Level 6) ✨ A live, in-person certification experience ✨ "Julie Kay Unfiltered" – an interactive, real-time classroom teaching experience where educators can observe, reflect, and grow   Learn More & Register Explore Tap Roots, Julie Kay Unfiltered, and the Dance Teacher Web Conference at DanceTeacherWeb.com Follow Julie Kay at juliekstalcup.com and on Instagram @jkstallcup for more classroom inspiration.