EPISODE 038 | How an Artist Finds New Ideas Year After Year with Sherry Spivey

When someone buys a T-shirt, what are they actually paying for?For artist Sherry Spivey, the answer isn't the cotton. It's the artwork. And the memory of the vacation, the festival, the dog show, the event with friends, or the tradition someone wants to remember years later. After three decades of designing and screen printing T-shirts, she's watched people wear them until they fall apart, save them for decades, and even turn them into quilts they can keep forever.Sherry shares how she develops new ideas year after year, what it's like building a business with her husband, and how living with Type 1 diabetes has given her the flexibility to build a life around creativity instead of the other way around.