Episode 04: The Modern Career Playbook - Teri Thomas

In this episode of The Modern Career Playbook, Alex speaks with Teri Thomas about personal brand, visibility and what it really takes to build a credible, fulfilling and future-relevant career today.Teri is the founder of Beyond & Co, a business specialising in growth through people-led marketing. She works with leaders and founders to help them use their voice, perspective and presence more intentionally, not as a form of self-promotion, but as a way to build trust, create value and drive growth.This is a thoughtful and practical conversation about how careers evolve, why doing good work is not always enough on its own, and how clarity, visibility and authentic communication can shape progression, leadership and opportunity.In this episode, Alex and Teri discuss:how Teri’s definition of success, confidence and credibility has changed over timewhy talented people are often under-leveraging themselveswhy doing good work alone is not always enough for progressionwhat personal brand really means and why it is often misunderstoodhow to think about authentic visibility without falling into performative self-promotionthe relationship between personal brand, leadership and growthemployee-generated content and why businesses are paying more attention to ithow AI is changing the way people communicate, create and show up at workwhy leaders need to protect their own voice and thinking in an AI-shaped worldwhere to start if you know you have more to offer but struggle to articulate your valueKey takeaways:Personal brand is not about self-promotion. It is about clarity, trust and value.Doing strong work matters, but people also need to understand the value you bring.Visibility is most powerful when it feels aligned, intentional and authentic.AI can be a useful tool, but it should not replace your perspective, judgment or voice.Careers often progress faster when people learn to articulate their value clearly and consistently.Connect with Teri:Beyond & CoLinkedInTeri's InstagramBeyond & Co's InstagramMentioned in this episode:The Squiggly Career BookHattie Crisell, In Writing PodcastFollow Favourite Positions:⁠Instagram⁠⁠LinkedIn⁠⁠Website⁠About the series:The Modern Career Playbook is a series of conversations with credible leaders and specialists exploring what progression, leadership and career development actually look like today.If you enjoyed this episode, share it with someone who’s figuring out how to grow in their career, lead people more effectively, or simply feel more confident at work.