Episode 050 - Logistics in the Digital Age: From Traditional Sales to Strategic Marketing

Answering YES to the question today is Joost Jongbloed, CEO at Gradient.In this episode, we talk aboutThe perception of logistics companies versus the view of their customersHow digitalisation impacts operations, customer service, marketing, and salesThe shift from traditional sales to digital strategiesAnd the power of storytelling and brand differentiationThank you for listening to Does Logistics Matter. For more on trends and innovation in supply chain and logistics, visit our blog at www.logisticsmatter.comIf you want to be a guest on this podcast, please send an email to [email protected] This podcast was produced by Dimitry VleugelThe music is based on a sample by Ragaman and produced by Michael SpenglerThis episode was powered by Gradient. Gradient is a full-service B2B agency that helps renowned logistics companies achieve profitable growth by digitalising their marketing, sales and service activities. On September 12th, they will share their expertise at a live event at De Weistaar, featuring sessions from leading logistics thought leaders. For more information on Gradient and the event, visit begradient.com.For more information on the event, you can go directly to https://begradient.com/groeiversnelling-in-logistiek/ Hosted on Acast. See acast.com/privacy for more information.