Episode 050: Maxim Voronov

from Podcast or Perish · host Cameron Graham

What makes one product seem more authentic than another?In this episode of Podcast or Perish, I talk with Prof. Maxim Voronov, Professor of Sustainability and Organization Studies at the Schulich School of Business, York University. Drawing on his paper “Distilling Authenticity: Materiality and Narratives in Canadian Distilleries’ Authenticity Work,” we discuss how industries craft credibility through storytelling, material culture, and emotion—and what that reveals about change inside organizations.***Full transcript, photos, and related resources:https://www.podcastorperish.ca/episodes/episode-050-maxim-voronov***Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.

Episode metadata supplied by the publisher feed · Published Mar 5, 2025

Embed this episode

Attribution link and audio player

Ready to play

Episode 050: Maxim Voronov

0:00 0:00

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

When was this Podcast or Perish episode published?

This episode was published on March 5, 2025.

Can I download this Podcast or Perish episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!