Episode #051 - Michelle Morgan - Negative Audience Targeting and Audience Shaping

All about being purposeful with your negative audiences and how that’s almost just as important as your positive audiences. On episode #51, we’re joined by Michelle Morgan, Director of Client Services at Clix Marketing. On this episode of The PPC Show we discuss: how to be purposeful with your negative audiences how that’s almost just as important as your positive audiences how to implement audience shaping