Episode 051 - Podcasting as Content Marketing with Jerri Williams

Former FBI special agent Jerri Williams discusses her podcast FBI RETIRED CASE FILES REVIEW and how she has used it as content marketing for her fiction and non-fiction books. She discusses how her goals for the podcast changed over time, the importance of aligning one's creative work behind a unifying theme, how to engage listeners in your community, and what she did when she found that her second love, podcasting, was stealing time from her first love, writing. Jerri Williams served for 26 years as a special agent in the FBI, working major economic fraud investigations. She uses her prior professional experiences with scams and schemers to write crime fiction about greed. Her novels PAY TO PLAY and GREEDY GIVERS – both inspired by actual FBI cases – feature a female FBI agent assigned to a Public Corruption and Fraud Squad in Philadelphia. She is also the author of the non-fiction book FBI MYTHS AND MISCONCEPTIONS, and the producer and host of the true crime podcast FBI RETIRED CASE FILES REVIEW, where she interviews retired FBI agents about their high-profile cases and careers.