Episode #052 - Gil Hong - When It Comes To Shopping Ads, How Well Do You Know Your Products?

On episode #52, we're joined by Gil Hong, PPC Account Manager at Seer Interactive to discuss "When It Comes To Shopping Ads, How Well Do You Know Your Products?" On this episode of The PPC Show we learn about: 1) Remember the hidden costs of your product sales (shipping, promotions, returns/restocking costs). 2) Custom Labels add additional context to the feed (profit margins, best sellers, AOV add-ons). 3) Make sure your feeds are optimized for non-brand and seasonal queries (gift buying intent).