Episode #058 - Purna Virji - Conversions in a Landing Page-Less World

This week on The PPC Show, Purna Virji, Senior Training Manager at Microsoft, shares how advertisers can capture conversions in a landing page-less world. Three big highlights from this week's show. Tune in to hear how: 1) Chatbots are becoming the new app and how we can use them on our websites. Gartner is predicting that by 2020, 85% of our relationships with a company will be managed without human communication. 2) Digital personal assistants are becoming the new browser and what does that mean for advertisers? 3) AI is really the brains behind it all and how we can better use it to understand our audiences. AI is so good at being human, so of course it makes sense that it can help with these landing page-less conversions, right? From anywhere, like interactive ads, or like personal shopping.