Episode #059 - PPC Automation and The Great Attribution Myth with Julie Friedman Bacchini

This week on The PPC Show, Julie Friedman Bacchini, President at Neptune Moon, shares her dinosaur perspective on the future of PPC automation in paid search and the great attribution myth. Julie's been in marketing for over 18 years so tune in to hear: 1) How advertisers can take baby steps into paid search automation as well as the best used cases for applying automation. 2) Then she'll explain why she thinks attribution is kind of a joke.