Episode #065 - How to Build Advanced Google Analytics Audiences - Sayf Sharif

Welcome back another episode of the PPC Show where we interview the best and brightest in pid search and social media advertising. This week I'm joined by Sayf Sharif, Director of Analytics at Seer Interactive. I attended his session at Hero Conf London and left with my mind blown. So I asked him to come on the show and talk about how to build advanced Google Analytics audiences. Stay tuned as Sayf walks through how to create advanced Google Analytics audiences based on a variety of user behaviors, to target not just people that view a specific page or product, but people who have complex behaviors, like viewing more of content A than content B over 6 months, while also not subscribing to your newsletter, and having never visited your lead form, and who have never clicked on an ad before.