Episode #067 - Experimenting with Facebook Campaign Budget Optimizer

Welcome to episode #67 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I'm joined by Nash Haywood, Senior Paid Media Manager at Element Three. In this episode, Nash outlines some tips for setting up campaigns with Facebook's budget optimization tool and how you can scale and ramp up your results using this new feature. If you're not familiar with this new feature, the social network said in a Facebook Business blog post that the Campaign Budget Optimization feature allows advertisers to"set one central campaign budget to optimize across ad sets by distributing budget to the top performing ad sets in real time. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets." Learn about his early results and tips in this week's episode.