Episode 07: Create experiences that make people happier - Becci Paige

Becci Paige is the Founder of Stay In Your Lane Vintage, a hand picked vintage clothing store with a physical location in the heart of Brighton’s lanes and online shop.Becci began her business two goals in mind. She wanted to create a sustainable clothing brand and to create an experience that made people happier than before they walked in. Having gotten to know her myself via being a customer, I can confidently say she is succeeding on both fronts. Becci’s background in retail made her see that there were not enough shopping spaces to make humans feel safe and included. She says it baffled her how we are so immersed in harmful stereotypes and these have attached themselves to clothes. From how clothes are marketed to how shops segregate their layout, she set out to do things different, creating a genderless clothing store and a place for each and everyone to feel truly welcome. Regardless of who the garment was originally manufactured for, if it fits and makes you feel fabulous then she believes it is made for you! Many of the pieces available for sale have been reworked and so are totally unique.Becci has made shopping sustainably and feeling empowered to dress however makes you feel your most confident simple. Hear her story on how she went from a hopeless place to a business owner with a clear mission and a lease of life she didn’t see coming.Visit SIYLV's site here: https://stayinyourlanevintage.com/We're @favouritepositionspodcast on Instagram, be sure to connect with us there if you'd like to join our online community of people who are finding what they love to do.Thank you for listening and for your support, always.#FavouritePositions team x Follow Favourite Positions on LinkedIn and Instagram, connect with Alex here.