Episode #079 - Vernon Johnson - The Pinterest Ads Playbook for Social Marketers

Welcome to episode #79 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Vernon Johnson, Social Account Manager at 3Q Digital. Search is all about intent-based people searching for specific products, and social is a little bit more about that discovery side, Pinterest has this great mix of both. People on Pinterest are here to discover, they're here to buy, they're here to purchase, they're here to change somethings, they're here to plan. Did you know 61% of Pinners have discovered a new brand or product on the platform, and 1 out of 2 users have made a purchase after seeing an advertisement on Pinterest. Stay tuned to learn as Vernon talks about: - Where to start when you're first getting started - Creative Best Practices - Running Mobile App Install campaigns - How to find Long-Tail Keywords for Pinterest or Search - Using One-Tap to Trick the Pinterest Algorithm