Episode #082 - Closed Loop - The Evolution of Digital Advertising Agency

Welcome to episode #82 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Lance Loveday and Amanda Evans from Closed Loop agency. We're going to be discussing the Evolution of the Digital Advertising Agency as it relates to the shift within the martech landscape and how it relates to agency staffing models. Stay tuned to learn how they built a technology stack that allowed their agency to pull 45k reports in Q1 while reducing the time spent creating reports and allowing their account manager to focus strategy. - Learn how agencies are leaning on their Martech stack for competitive advantage - How solving for data pipeline and deeper funnel metrics leads to better optimizations - Plus, how they're automating as much as possible so account managers can focus on strategy