EPISODE 082: Developing a Predictable and Sustainable Marketing System in B2B SaaS

Interview with Trevor Hatfield - Founder and CEO, Inturact   Trevor Hatfield is the founder and CEO of Inturact, an Integrated Marketing Agency and HubSpot partner whose mission is to align web-marketing with sales objectives by utilising the most up-to-date methodologies and technological solutions to broaden his clients' reach, build their brand, and increase their revenue. Inturact has run successful campaigns for companies ranging from startups to Fortune 500 corporations. Listen to this SaaS expert discuss actionable changes you can make to transform your web presence from an immovable object to an unstoppable force.   On the Menu:    1. What most people get wrong about marketing attribution    2. How to make data more actionable    3. Sales led approach vs marketing led approach    4. Scaling and optimize support in a growing SaaS company    5. The role of marketing in support    6. How to expertly navigate the recession by aiming for healthy growth