EPISODE 083: B2B Marketing Strategies for SEO to Outrank Your Competition

Interview with Dan Shure - Owner, Evolving SEO & Host of Experts On The Wire   Piano teacher turned SEO expert Dan Shure is an SEO consultant with more than 12 years in-depth experience. Dan has previously worked with clients like GBH (Boston's NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. He also runs a popular SEO podcast named Experts On The Wire and how it has grown over the years. In this episode Dan chats with us about SEO trends and topics and strategies you can implement to boost your business.   On The Menu:   1. The 80-20 rule of marketing    2. How acquiring SEO knowledge can change your life    3. Why getting buy-in and support from web development for SEO is not that important    4. Is the new Google Helpful Content Update helpful at all?    5. Aging of platforms like Facebook and Instagram    6. On user data management audits