Episode 087: Back to the Basics – AI & Marketing 101 for Entrepreneurs

In this week's episode of The Dream 100 Show, Michael Tasner takes you back to the basics—AI & Marketing 101—and explains why most entrepreneurs are skipping the foundational steps that actually drive results. If you're overwhelmed by shiny new AI tools and unsure where to start, this episode is your reset button. Why most marketers are chasing trends and ignoring strategy The exact two-list audit every business should do before touching AI How to train AI tools like ChatGPT to act as your brand's content engine Why content creation is the easiest entry point for effective AI integration How to use AI for more than content—think visuals, operations, and even culture The real secret to getting 10x better AI outputs (hint: it's not prompt engineering)