Episode #087 - Emma Franks - Why PPC People Need Google Tag Manager

Welcome back to another episode of the PPC Show brought to you by AdStage. I'm your host JD Prater, Director of Growth Marketing at AdStage. This week we're joined by Emma Franks, Account Manager at Hanapin Marketing to discuss Why PPC folks need GTM (or access to clients' GTM accounts). 1) GTM for Basic Conversion Tracking (GA, AdWords, Bing, FB, etc) 2) GTM for Advanced Conversion Tracking a. Click-triggered events (click to call, click to external website, etc) b. Advanced page view stuff (element visibility, page view for x min, etc) c. Super fancy Hero Conf stuffs (people starting a form, engaging with certain elements of page for audience segments, etc) 3) STRUGGLES with GTM (troubleshooting, techy stuff)