EPISODE 087: Pushing The Limits Of Growth With A Consistent Brand Image

Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company's inbound and outbound marketing strategies. Eric has a solid background in building marketing strategies for IT and sales enablement industries, working in companies like KiteDesk, Pipeliner CRM and Nimble. Tune in to the latest episode of Marketer of the Month to learn more about the increasing demand for outsourced outbound prospecting and sales research, and building your brand to drive growth and revenue in light of it.   On the Menu:    1. How outbound marketing aids in achieving typical goals for enterprise clients    2. Prioritizing building an aligned brand to drive growth    3. Doing more with less: marketing budgets in the downturn    4. Customer experience is now tablestakes: taking brand authenticity one step forward    5. Using social media to practice various types of dialogue and awareness    6. Helping prospects understand the value of partnering with your product