Episode 09: Alex Horwitch, Viral Video Virtuoso & PR Alum '12

In this episode, public relations senior and UOPRSSA president Jill Gray is joined virtually by SOJC alum Alex Horwitch, director of digital marketing for DreamWorks Animation. Horwitch reached notoriety when his acapella group became a viral sensation on the internet during the very early years of social media. After being discovered via Youtube, Horwitch’s career took off in a direction that he wasn’t expecting. It took more than going viral to succeed, however, and Horwitch credits the knowledge he gained at the SOJC for helping him take full advantage of the opportunity he was given. Learn all about Horwitch, his viral video, and how a social media class helped change his life by listening in to today’s episode!    Each term, One Cool Story shares stories and experiences from a handful of SOJC faculty, students, staff, and alumni about life in Allen Hall, at SOJC Portland, and beyond. New episodes release each term, so be sure to subscribe wherever you’re listening so you don’t miss the next batch! To stay even more up to date with the SOJC, follow us everywhere at @UOSOJC or by searching for the University of Oregon’s School of Journalism and Communication.