Episode 094: Where Is Your Marketing Money Really Going?

In this episode of The Dream 100 Show, host Michael dives into one of the most overlooked but crucial topics in marketing—attribution. After a powerful conversation with a major public company, he shares insights that can transform how small businesses allocate their marketing budget. From understanding first-in and last-in touchpoints to leveraging macro-level trends, Michael unpacks the frameworks and data-backed strategies that help you invest with confidence.