EPISODE · Sep 8, 2020 · 35 MIN
Episode 1: Dave Kellogg - Marketing in Hot and Cold Markets
from This is Product Marketing · host Product Marketing Hive
Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How do you know if you are in a hot market? They talk more about how to know what kind of market you are in and how to approach positioning, messaging and branding in these very different scenarios. All rights reserved. © Product Marketing Hive.
What this episode covers
Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How do you know if you are in a hot market? They talk more about how to know what kind of market you are in and how to approach positioning, messaging and branding in these very different scenarios. All rights reserved. © Product Marketing Hive.
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Episode 1: Dave Kellogg - Marketing in Hot and Cold Markets
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