Episode 1: Empowering Women Through Social Media and LinkedIn: Getting Started

"It's okay to be good, it's okay to be rich…and let's do this and change the world together." -          Women are the main breadwinners in most families but paid lesser than men -          Women needs to learn how to use social media and LinkedIn to show their confidence and how amazing they are with the world -          Learning to be comfortable and good at what you do -          Do business with the best in the business, not with mediocre ones -          Karen shares her story when she was 16 years old and she went to her high school boyfriend's house on a Christmas eve; how she felt about being the center of attention among adults there, how she got along with a predominantly adult male group and beat them in a card game she knew nothing about in year 1977, a time when societal norms did not allow girls to be the one to go to boys' houses. -          Do what is expected of you  -          There's so much unlearning to do in order to show up as a "good girl" -          Women empowerment, how great you are, how good you are -          Good girl – a woman who starts stepping into that power despite societal norms, despite how you may have grown up, despite feeling uncomfortable bragging through the use of social media -          How to attract high-end clients and to become rich -          Learn confidence to help you establish your personal brand -          Using business networking through LinkedIn in establishing relationship with other people in the business How to Get Started on LinkedIn -          Getting started on your LinkedIn profile (frontdoor to your business) -invest in professional headshot: have your make-up done by professional hair and makeup artist, hire a professional photographer, dress like a professional  -tips on how to make a summary of your LinkedIn profile/include a call-to-action to bring in engagement -make your profile client-facing; think about what people are searching for and make it about them -tell people confidently that you are really good at what you do -tell people that you are peers with the most influential people in the industry -position yourself as the best in your business   Karen Yankovich   CEO, Uplevel Media Phone: 201-355-0088 (tel:201-355-0088)