Episode #1 - Fran Gresswell from Riviera Iced Tea

In this episode of Market to Shelf Mastery, we are thrilled to have Fran Gresswell, the founder and CEO of Riviera Iced Tea, share her inspiring journey from university student to successful entrepreneur. Fran discusses the origins of Riviera, the challenges of launching a new product during the pandemic, and her experiences navigating the competitive soft drink industry. Tune in to learn about the importance of market stalls, building relationships with buyers, and the strategies Fran used to secure listings in major retailers. This episode is packed with valuable insights for aspiring food and drink founders! Chapters: (00:00) Introduction (01:00) The Origin of Riviera Iced Tea (10:30) Balancing Hospitality and Entrepreneurship (20:00) Product Presentation and Flavor Development (30:00) Gaining Initial Stockists (40:00) Securing Major Retail Listings (50:00) Lessons Learned and Future Goals   Connect with Leisa here: https://www.instagram.com/findmetheleads/ https://www.linkedin.com/in/leisapickles/   Fran can be found here: https://www.linkedin.com/in/fran-gresswell-639294161/ https://www.rivieraicedtea.com/ https://www.instagram.com/rivieraicedtea/