Episode 1: Free marketing money for MSPs

In this week’s episode There’s a fine line between successful and poor performing MSPs and IT support companies. Paul offers some great insight into the mindset required to make your business fly. Paul tells you about a fantastic tool to help increase your LinkedIn connections and how the platform can really help you as part of your ‘Connect, Content & Call’ strategy. If you have little time for creating marketing content, Paul explains how this can be done for you. Did you know there’s a whole load of free money to help with your marketing going unused? It’s called MDF and special guest Glenn Robertson explains how to apply for it. There’s a brilliant question from the audience about the time it takes for MSPs to win new work. Show notes Out every Tuesday on your favourite podcast platform. Presented by Paul Green, an MSP marketing expert. Find out about the Dux-Soup plugin here. Visit the website mentioned for MSP Marketing Edge at mspmarketingedge.com The brilliant interview about unspent MDF (Marketing Development Fund) was with Glenn Robertson, MD and owner of Purechannels. Thanks to Anthony Thackray from AGT Computer Services for the question about the time it takes to get new clients. Future guests mentioned include Andy Edwards of Yoo, who will be explaining how to sell to different types of people. The email address for show feedback or any questions is [email protected] Episode transcription Voiceover:                         Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green:                        Hello and welcome to this brand new podcast. Here’s what’s coming up in this week’s show. Glenn Robertson:             Everybody wins because if you’re selling more stuff, you make more money. That means a vendor makes more money, that means they’re going to be happier and the cycle continues. Paul Green:                        Plus we’re going to look at an automated tool that will help you to grow your LinkedIn connections. I’m going to address why it takes so long for an MSP to win new clients. Voiceover:                         Paul Green’s MSP Marketing Podcast. Paul Green:                        Hello, this is Paul Green and welcome to the first ever MSP Marketing Podcast. Now my aim every single week is to give you 25, 30 minutes of a boost. I want to give you some motivation, some ideas, some clever stuff that you can take that other MSPs are doing around the world and you can bring it into your business and really make a difference to your business quite quickly and quite dramatically. Stuff that’s going to help you to get more new clients, stuff that is going to help you to grow your monthly recurring revenue and ultimately have an impact on your net profits. Paul Green:                        Because when you address those...