EPISODE · Jun 24, 2025 · 53 MIN
Episode 1: From Frustration to a 30-Person Team: The Story Behind CAYA
from The People-Driven CEO Podcast · host shanejjamesgroup
What started as two friends venting about the broken state of healthcare in British Columbia turned into one of Vancouver's most inclusive and fast-growing clinics. Stephanie, a registered dietician, and Veronica, a psychologist, were both running private practices when they kept hearing the same thing from their clients: "I don't feel heard. My doctor isn't taking my symptoms seriously. I don't know where to go for safe, trauma-informed care." They realized something was missing in a space centred on women, trans, and non-binary people, where healthcare felt human again. In this episode, you'll hear how they: Turned casual conversations into a real company Built a 30-person team from scratch Navigated being underestimated Created a safe, judgment-free, one-stop shop for care If you've ever wondered what it takes to build something that truly matters, this is the episode to watch. Mobile viewers: tap the link to watch the interview: https://youtu.be/4MIVrQwl_gg 🌐 CAYA Health Centre: https://cayahealthcentre.com #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
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What this episode covers
Do You Even Have a Financial Plan? Everyone talks about breaking the system. Almost no one actually builds something better. Veronica Li, a psychologist, and Stephanie, a registered dietician, were running private practices in British Columbia when they noticed a pattern: people weren’t being heard. Many, especially women, trans, and non-binary patients, felt dismissed and unsafe in traditional healthcare. Instead of waiting for change, they built it. From two friends venting about the system... To co-founding one of Vancouver’s most inclusive, trauma-informed clinics — CAYA Health Centre — now a 30-person team changing healthcare for good. 🎧 In this episode, you’ll learn: - How to launch with no investor backing - What made them push through doubt and bias - How to build inclusive care from the ground up This is for anyone building a business that actually serves people — not just profits. 📌 Watch the full video: https://youtu.be/4MIVrQwl_gg 🌐 CAYA Health Centre: [https://cayahealthcentre.com] #ThePeopleDrivenPodcast | Hosted by Shane
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Episode 1: From Frustration to a 30-Person Team: The Story Behind CAYA
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