Episode 1: From the App Store to the Outdoors with Robin Thurston

In this episode, entrepreneur and outdoor industry leader Robin Thurston shares the lessons behind building, scaling, selling, and reviving category-defining companies. From the rise of MapMyRide and its acquisition by Under Armour to leading the future of Outside, Robin breaks down the realities of startup timing, resilience through growth cycles, and the power of vision-driven leadership. The conversation explores storytelling, risk-taking, AI-driven innovation, outdoor community building through Outside Days, and where the next wave of fitness and outdoor tech opportunities is emerging. The Long View with Jesse Marble is a podcast for builders and founders. The ones who know the game is fast but isn't won in a quarter. Every episode, I sit down with founders, investors, athletes, authors, operators, leaders who've been through it, the sleepless stretches, the bets that looked stupid until they didn't, the unsexy work that compounds when nobody's watching. We talk about conviction, survival, and what it actually looks like to build something that lasts. No hacks. No highlight reels. Guards down. Check out Robin Thurston on LinkedIn: https://www.linkedin.com/in/robinthurston/