Episode 1: Infinitely Cool

* Intro Thought: * The relevance of social media * Are any businesses "safe" from n...

An episode of the Your Market Flow podcast, hosted by Courtney Engle, titled "Episode 1: Infinitely Cool" was published on February 16, 2010 and runs 52 minutes.

February 16, 2010 ·52m · Your Market Flow

Summary

* Intro Thought: * The relevance of social media * Are any businesses "safe" from needing to be online? * Kevin Smith (from Clerks and other so-so classics) story http://twitter.com/thatkevinsmith, http://silentbobspeaks.com/?p=393 * Is there a formula? * Established Site: Yelp - http://yelp.com * Is your business in there? * Special Offers * New "check ins" * iPhone monicle * New Site: Google Buzz - http://google.com/buzz * Do you care? * Should you care? * Does everything from Google require so much attention? * Branding issue: - Dave * Comcast rebrands as Xfinity: http://www.xfinity.com/home/ & http://www.pcmag.com/article2/0,2817,2358807,00.asp * Free Thinkers Online * Pick a site, blog post, book - Seth Godin's blog, http://sethgodin.typepad.com/ * The Attention Economy: Understanding the New Currency of Business, Thomas H Davenport, John C Beck http://www.amazon.com/gp/product/1578518717?ie=UTF8&tag=glycoboy-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1578518717 * Third Tribe Marketing http://thirdtribemarketing.com/ - * Putting the Public Back in Public Relations, Brian Solis http://www.amazon.com/gp/product/0137150695?ie=UTF8&tag=complalive-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0137150695

Episode Description

* Intro Thought: * The relevance of social media * Are any businesses "safe" from needing to be online? * Kevin Smith (from Clerks and other so-so classics) story http://twitter.com/thatkevinsmith, http://silentbobspeaks.com/?p=393 * Is there a formula? * Established Site: Yelp - http://yelp.com * Is your business in there? * Special Offers * New "check ins" * iPhone monicle * New Site: Google Buzz - http://google.com/buzz * Do you care? * Should you care? * Does everything from Google require so much attention? * Branding issue: - Dave * Comcast rebrands as Xfinity: http://www.xfinity.com/home/ & http://www.pcmag.com/article2/0,2817,2358807,00.asp * Free Thinkers Online * Pick a site, blog post, book - Seth Godin's blog, http://sethgodin.typepad.com/ * The Attention Economy: Understanding the New Currency of Business, Thomas H Davenport, John C Beck http://www.amazon.com/gp/product/1578518717?ie=UTF8&tag=glycoboy-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1578518717 * Third Tribe Marketing http://thirdtribemarketing.com/ - * Putting the Public Back in Public Relations, Brian Solis http://www.amazon.com/gp/product/0137150695?ie=UTF8&tag=complalive-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0137150695