Episode 1: Julie Bernard (Lily.ai, Macy's, IAB, DMA) on B2B Dark Social, Favorite Martech Tools, Story Telling and more.

In the first episode of "11 minutes with Octane 11: a B2B Marketing Podcast" hosts Dan Rosenberg and Stephany Shelton interview B2B expert Julie Bernard (Lily.ai, Macy's, Ad Council, Verve, IAB, DMA). Exploring Julie's career path from B2C to B2B, they discuss key topics in the B2B marketing like "dark social," using more video video, Community Led Growth ("CLG"), the over-gating of content, event ROI, and the importance of telling stories. They also discuss some favorite vendors in the B2B space including Crayon, Navattic, and Gong.00:32 Introducing Our Guest: Julie Bernard00:50 Julie's Background and Current Work01:45 Challenges in B2B Marketing04:27 Tools and Tactics for B2B Marketing07:45 Common Mistakes in B2B Marketing09:46 Closing Remarks and Future Episodes