Episode 1: Living Your Values with Heather Wirtz

In our inaugural episode, Chad Hoffman sits down with Heather Wirtz, Chief Experience Officer at Richwood Bank, to talk about what it really means to live your values in business. From transforming banking into a relationship-driven experience to building emotional connections through service, Heather shares how her team brings Richwood’s DIAMONDS values to life—inside the branches, through Richwood Coffee, and in the community.You’ll also hear about the books that shaped Richwood’s culture, the power of trust, and how values like “Drive Positive Energy” and “Seek Knowledge” guide everyday decisions. If you're looking to build a business that people believe in, this episode is a great place to start.